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A Quick Background: TLC Supported Living is a quality care provider for developmentally disabled individuals, individuals with mental illness and people disabled via a traumatic brain injury. They were ready to step up the next level with a website. It needed to really connect with people who are placing a lot of trust with their company in providing care for their loved ones.
Design Choices: We’ve chosen blues because it’s shown to be a color that evokes trust. We’ve used some of the lighter hues that have a more ‘airy’ feel to them which relaxes and helps any anxiety about hiring an in-home caretaker. The clouds add to this affect.
Features: The pictures in the upper right hand corner rotate in a not-too-fast rate so they don’t feel like an ‘advertisement’ but still showcase success stories from real people.
There is a video on the home page that is served from Blip.tv. It makes for easy client management and uses a custom video player that matchs the color scheme of the site. Every single page on the site can have a video and if there is no video, the page just expands to fill that space so it doesn’t look like anything is missing.
The menu is a gentle drop down and flyout affair that’s not to jarring on the eyes and makes for a nice experience. A newsletter sign up box on the homepage allows them to communicate with their fans. And, a photo gallery showcases their work out in the field. It’s a simple drag-n-drop for them to manage. The Events Calendar shows upcoming and past events and helps people realize just how active this organization really is.
As always, this site is built to rank in the search engines.