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A Quick Background: Shortly after his son, Joe, was paralyzed from a football accident, father Todd Jackson got to work creating a foundation to help educate the on spinal cord injuries in youth. There was tons of info on adult spinal cord injuries on the market but not to much on younger people. He needed to have a way to get the then newly formed foundation the credibility it deserved, the public the info it needed, and the confidence the support to donate money to help the cause.

Design Choices: We’ve chosen a blue and green color palatte to help evoke trust and satisfy Todd’s color preference. It has more of a minimalistic appeal to it overall and showcases several pictures of Joe.

Special Features: There is a ‘latest news’ section to keep people apprised of all the things that are happening at the organization and the latest updates on Joe. He’s quite active speaking to other youth and his father does a ton of stuff too.

The feature landscape image showcases pictures of Joe nicely in a slowly rotating Flash piece.

The contact information as well as ‘donation’ button is prominently displayed on every page so when browsing turns to donating (in any form), it’s very easy to accomplish.

There is a nice calendar and the store sells wristbands via PayPal.

As always, this site is built to rank in the search engines.